Growing together
Vodafone
2023 / OMR / Hamburg
Uniplan
summary
People as center of attention
Create a high-impact brand pavilion for Vodafone at OMR, shifting the focus from “network technology” to a more human, playful interpretation of connectivity. OMR being a format that addresses a young audience, playfulness and innovation seemed the right direction to approach.
core idea
Growing together
We translated Vodafone’s brand purpose — “Together We Can” — into a spatial experience that celebrated collaboration. Instead of showcasing tech, we built interactive moments where visitors could co-create visuals, trigger light patterns together, and explore content through shared actions.
key moves
Free float
an open plan, with access from all sides allowed access through the entire booth , allowing people to move freely and experience all showcases.
Rest and Reflect
Two large fabric installations, inspired by the Vodafone speach overlooked the entire space of the booth, influencing the atmosphere through its changing color and offered visitors a place to rest around them.
Hospitality
The main building of the stand, was divided by a bridge which allowed invited guest to have a 360 degree perspective over the stand in a worm and cosy environment,
my role
Creative lead for the architectural design from concept to final delivery — defining the narrative along with CD , leading spatial design, material selection optimization and delivery to technical partners, aligning with Vodafone’s brand team.
outcome
For 2 days, 70 000 people crossed the Vodafone booth where over 25 stations (Showcases) divided by 5 topics an 1000 sm of floorspace , offered a variety of interactive experiences within a colorful and dynamic setup
