Samsung City
Samsung
2018 / CES Las Vegas
Cheil Germany
summary
Smart Things
As a global leader in technology, Samsungs intent is to bring all its portfolio of products within the same ecosystem and have an integrated and connected solution for all the gadgets serving your daily life.
During the 2018 CES participation, Samsung introduced Smart Things , the platform aiming to connect all Samsung devices in one app, offering as much control and convenience as possible to the user.
core idea
Samsung City
Cities are representative for the technological development and for sure are the places that move our societies forward. The idea of creating a canvas inspired by the cityscape where the interplay between products and people can take place was a natural idea and developed into an entire experience that had at its core the principles of an urban setup.
Products create digital ecosystems that give birth to patterns and new ways of living, making the urban life more vividm and dynamic, so they serve as a reminder of the daily experience we share.
key moves
The Skyline
A bold facade welcomes the visitors and creates a gate into the booth. The content focuses to highlight the future of IOT and the benefits brought by an integrated ecosystem.
The Districts
Since all departments have a share of the exhibition the interior was designed to give each of them a block/zone, dividing the entire booth into districts where each GMO can show their latest designs.
Digital Landscape
Just like Smart Things. the app launched at the event , the white horizontal lines are meant to connect all the districts and bring them under the same umbrella as ONE Samsung played a key role in the development of the brand image along the years.
my role
As Senior Architect, I worked on developing de design narrative for the overall design and developed certain areas of the exhibition once the main design direction was defined.
outcome
